Name of the product and its icon

[Arthur]

Well, perhaps I will now touch the bottom of the heart of the dear owners of this product and my licence will be immediately revoked  .
My initial impression was (and it was based on the first glance) that it is a childish, immature and in-development product aimed at HippoEDITagers trying out some computer technology. But boy, I was wrong!! Hippo is a Swiss Knife!
Well, my point is, after a closer examination of HippoEdit's features and power it appears to be a super cool editor, easily beating SlickEdit (http://www.slickedit.com/content/view/73/60/) and alike!
I now look back and think two things contributed to that: these are its name and the icon. Hit me, hit me right now. But I think this product has future and deserves the highest rank among others.
Not sure if it is too late to come up with some other "brand recognition" accessories.

[Stefan]

I was always thinking the same way, but had no success to find the right words to descripe this issue, thx Arthur for doing this for me
But at least it's an unique name, easy to remember and to google for it. But it sounds not very serious at first time.
And i am curious too, where this name cames from, is there a history? Or just lack of  inspiration/resourcefulness?

sorry Alex, no offense, kudo to you for making an great work! :thumpsUP:

[alex]

There were some reasons for selecting such name:

1) All names as TotalEdit, SuperEdit, UltraEdit, EditPlus, EditPad, NotePad, SmartEdit etc were already taken or used by something or domain name was not available or there was no .com domain.

2) When you select some abstract name as UltraEdit it is really difficult to invent some good logo, that would be recognized and not similar to the rest.

3) Abstract name is also much more difficult to remember, then some term (name) which has association.

4) If you already select the name, it is does not matter what is it. People would use it as term without thinking too much about sense.

And now think about a different examples as Emule, eDonkey, FireFox etc. What do you think about them
And which associations you have in your brain And know something about UltraEdit or TextPad?

[Arthur]

Well, good reasons, but.
To support my point: the Open Source Software tend to use animals in their products branding (since they are associated with freedom) but HippoEdit is not freeware.
Further to my point, some similarly named products on the "free market" side as say for example WriteMonkey http://pomarancha.com/writemonkey/index.php are childish, primitive and simply put, just crazy.

[alex]

Hm, generally I dont see the connection between freedom and animals And the thing was not to have an animal from my side, but something from real life that people can assocate with an application. Another example is Apple, not animal but association. And not open source.

Nevertheless the decision already done, and I think it is already too late to change the branding. Also this would not give something, also for SEO, for SEO all fitting names already taken