How to start HE with a custom title

[Arthur]

I created a new shortcut [on Desktop] to HE and Alt-Enter clicked on it, changed the Target to "C:\Program Files\HippoEdit\HippoEdit.exe" --title "Your Title Here"
and whoila HE starts now w/o the word HippoEdit but Arthur's Editor

Alex, can we add also emoticons to the title too? (just kidding )